Ep. 25 | Shaping the Future of e-Commerce at Carrefour

In this episode of Flux, we sit down with Matthieu Ullens, Chief Digital Officer at Carrefour, to unpack how one of Europe’s retail giants is reimagining the future of digital commerce.

From gaming roots to corporate leadership, Matthieu shares how his entrepreneurial mindset helps bridge business strategy with human-centric innovation—and how Carrefour is using AI to empower employees, personalise experiences, and rewire complex operations.

We explore the challenges of transforming legacy retail, how to foster employee happiness at scale, and what the supermarket of 2030 could look like.

✨ Plus, Matthieu’s digital “secret friend” makes a surprise appearance—and we ask him some delightfully unexpected questions you won’t want to miss.

💡 Whether you're into digital strategy, tech innovation, or just curious about the future of shopping—this episode delivers fresh insight and plenty of fun.